How to Determine if Your Copywriter is Good
If you want to use the internet to generate an income, you'll need a site. That website must be well written, especially if you're hoping it will be profitable. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A great copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are great. Some copywriters are insanely incredibly talented. Some just wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. Here are tips on how to figure the difference.
Does the copywriter have his or her own website? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, some samples and whatever else they feel the need to share. If they don't have a web site of their own, how will they be able to help you with your own website? Look closely at the copy used on this web site too. If there are many errors, this is not a good sign.
How favorably do you respond while you are reading the special info copywriter's own copy? This involves more than merely noticing grammar and spelling mistakes. Do you have any sort of find this emotional reaction to the words on the web site? Does the copy prompt you to like the writer? Does it make you feel like you desire to learn more about the writer and go on reading? Does the copy make you feel like you want to hire that person immediately? Does the website copy make you want to run away? Does the copy make you angry? All of these are important responses and you should take note of them.
Look into the writer's's background a bit. Search for reviews for the writer on unbiased websites and forums. It is likely that the only reviews on the copywriter's site are going to be glowing ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. These reviews deserve special attention. It is wise to ask the compywriter for references also. See to it that you follow up and actually get ahold of those references and ask for an honest opinion from them.
It is important to actually read any samples furnished to you by the writer. Ask for more samples than are available on the writer's web site. This is especially important if the copywriter claims he or she is an expert in an area. When the writing feels like it was stolen from Wikipedia or is especially vague, you better find copywriter freelance jobs another copywriter.
There arelots of ways to determine whether or not a copywriter is worthy of hiring. It is important to do your homework and look beyond the writer for information pertaining to his/her reputation and character.